Does your campaign include these 5 principles of engagement?
By Steve Anderson, Founder & Chief Strategist
The core goal for all of us working towards a better world should be building community power behind our work. No matter how clever the strategy or how efficient the tools, no big campaign win was possible without the support of a dynamic and engaged community of supporters behind it. So before thinking about how to grow or mobilize your community, smart campaigners should start by integrating engagement principles at the start, with the aim of empowering their supporter community and deepening relationships.
That’s why New/Mode created these five engagement principles, drawn from years of thinking, observing, and doing, to help you start campaigning in this new way. Let’s get started!
New/Mode’s Five Principles of Engagement:
1: Show how change is possible
2: Give Recognition
3: Be Accessible
4: Build Meaningful Relationships
5: Share Ownership
Embracing these principles in our campaigns will make us more effective, but more importantly it will show our communities the power they have when they work together to overcome our shared challenges. Community engagement done right can rebuild trust in each other, and eventually help to rejuvenate our democracy.
Implement these engagement principles in your next campaign. Download our free campaign engagement checklist now .
This checklist was developed as part of a new Full Spectrum Engagement framework, which wouldn’t be possible without extensive input and in-depth research from many advisors, contributors and partners. Stay tuned for the release of Full Spectrum Engagement this June.