How a youth-led movement mobilized tens of thousands on climate 🌎
On October 8, 2018, the United Nations issued a dire message on climate change. We have 12-years to curb carbon-emissions, or else.
Now, a group of young activists is putting climate change at the top of the post mid-term agenda, and backing a bold new plan from Representative-Elect Alexandria Ocasio-Cortez called the Green New Deal.
The global conversation about climate change and carbon reduction is growing. But, key Representatives and House leadership still needed an added push to support a plan that would transform the economy and our society – fast enough to stop the climate crisis.
Sunrise Movement embraced a multi-channel engagement strategy, offering supporters options to Tweet @, email or call key Representatives, House leadership and party leadership with one clear ask: Will you support the resolution to form a select committee for a Green New Deal?
The average conversion rate for a traditional landing page is 2.35 percent ("exceptional" is 11% or higher).
Sunrise's average conversion rate across all tools (email, call and Tweet) was 47.3%, demonstrating that issue-based actions are effective for both:
- Growing a new community of supporters.
- Deepening engagement with existing supporters and moving them to take a next action.
Online action-takers were then invited to send letters to editors of local papers and show up for Days of Action in Washington, D.C. Over a short two-weeks, hundreds of young people sat-in at Nancy Pelosi’s office, and thousands of people visited their Representatives for a Green New Deal.
As of December 18, 2018, 40 Representatives support Alexandria Ocasio-Cortez’s proposal for a Select Committee on a Green New Deal.
Stay tuned! There are just days left to set the 2019 agenda for Congress and make sure a Green New Deal is part of it.
- 10,406 tweets @ reps in support of #GreenNewDeal
- 10,016 calls to Congress and Senate
- 793 letters to local editors
- 40 reps back a select committee for #GreenNewDeal