New/Mode + MyActionCenter™ for Personalized Mobile Action
MyActionCenter™ is a web app for the NationBuilder platform that enables campaigns and causes to push out real-world actions to supporters. After signing in, supporters are presented with a custom dashboard offering actions tailored to their interests, rewards and badges.
MyActionCenter™ is fully integrated with New/Mode’s multi-channel advocacy and public engagement platform, which means your supporters can complete the following actions towards your campaign goals, and earn rewards and badges while they’re at it:
Tweet @ decision-makers
Send letters to editors of local publications
Pledge support for an issue or candidate
Case Study: Going Big in Brazil
MyActionCenter™ was first implemented as ActivistascomHaddad.com in the recent Presidential election in Brazil. Tectonica Digital Campaign Solutions set out to test the web app with a small group of 100 volunteers, who would share the application and recruit friends. To much surprise, within two hours over 3,000 people signed up on the system and completed campaign actions. The organic growth continued steadily for the next few days reaching more than 57,000 users.
Over ten days, supporters performed over 250,000 actions on behalf of the campaign. Together, they added real voices to the campaign to unite communities, and fight fear-mongering and fake news. Learn more.