Started through award-winning civic engagement organization, OpenMedia, New/Mode is reimagining democratic engagement in the digital age. As campaigners and digital natives, we weren’t satisfied with existing advocacy applications—we already discussed how the world has changed and digital engagement is essential—so we’re building the tools today’s campaigns need to empower their supporters, influence decision-makers and win. Our aim is to power democratic participation wherever the open Internet exists.
So what exactly are these sophisticated, winning tools we are talking about?
1. One-Click Petition / Email Your Representative
Supercharge your petitions with an e-mail message every time someone signs. Or, let supporters edit and send a personal message. The e-mail your representative tool is designed to maximize conversions, with customization to fit your campaign.
Features include:
- Database of all municipal, provincial and federal elected officials across Canada
- Ability to add custom targets, such as corporate executives
- Postal code lookup of supporter’s local representative
2. Automated Letter to the Editor
We know decision-makers read their local papers. We make it easy for your supporters to get their letters, their stories in local papers. Our tool makes automates the submission process so your supporters can get their story to editors with a few simple clicks. Our tool also provides a track back links to your campaign that many newspapers will print creating a virtuous cycle. You can embed the tool in a campaign action site or create a single-day news response for your most trusted supporters to further your narrative.Features include:
- Database of all local, provincial and national newspapers across Canada
- Postal code lookup of editorial page contact information
- Ability for supporters to send to up to 5 regional newspapers simultaneously
- Embedded message, facts and quick tips page to guide letter writers
3. One-Click Call Your Representative
Connect your supporters to their elected representative in one click to create a powerful citizen lobby that cannot be ignored. Supporters simply land on your action page, enter their contact information and receive a pre-recorded call with talking points before automatically connecting them through to the target representative.
Click-to Call tools have been an extremely powerful tool for U.S. campaigners and now it’s time to bring it to Canada.
Features include:
- Embedded message, facts and quick tips page to guide callers
- Ability to record primers to play before connecting to callers to their representative
- Ability to target any public representative with a phone number
- Database for supporters to log key information from their call
4. One-Click Tweet @Your Representative
Twitter is one of the most powerful tools for social influence and public pressure. This tool guides Twitter engagement to key decision-makers’ profiles and helps create a social media groundswell.Features include:
- Postal code lookup to match supporters to their representative’s Twitter handle
- Ability to program multiple suggested tweets
- Ability to target anyone with a Twitter profile
5. One-Click Fax Your Representative
Our One-Click Fax Your Representative tool works much the same as our One-Click Email Your Representative tool. A supporter lands on the page and enters their letter or approves something you’ve pre-written. Then they hit submit and the magic happens—a piece of paper is printed out in your target’s office.
Even cooler, you can use the tool for coalition outreach and influence. Partner organizations can upload a logo to an endorsement letter, along with information about the constituents they represent.
Features include:
- Database of all municipal, provincial and federal elected officials across Canada
- Ability to add custom targets, such as corporate executives
- Postal code lookup of supporter’s local representative
Drop us a note below. We'd love to hear more from you